Does your business market primarily to other businesses? Or do you provide a product or service to consumers that might be useful for commercial businesses? We are launching a multi-session training series focused on the unique needs of B2B companies.

This series will provide tools and insight to:

· Identify and leverage your unique entrepreneurial strengths

· Develop a B2B marketing strategy

· Generate leads and convert them to customers

· Optimize Customer Experience to maximize engagement and retention

Learn. Connect. Grow. — B2B Training Series at IU South Bend

· Build a strong team and company culture

· Making us of Artificial Intelligence

· Understand legal basics: contracts, liability, and intellectual property

· Understand your financials

· Seek capital with confidence

· Build a comprehensive business development plan

The series will offer expert speakers, practical tools and worksheets, and connection with other B2B business owners.

When: 8:30 – 11:30 AM

September 26

October 10, 24, 31

November 7, 14, 21

Where: In person at Indiana University South Bend

Cost: There is no cost for this program, but seats are limited. It is expected that participants will attend all sessions.

Interested?

Email Alan Steele, Regional Director, to learn more: asteele@isbdc.org